Establishing reciprocal links with other websites which have content relevant to your site is an excellent way to build traffic stats. As an example, the La Fonda's website featured on our homepage averages hundreds of hits per day. Many of these visitors arrive at the La Fonda site having clicked on a link from another site. They are then able to track where those hits came from via the control panel for the site, and to see just which of their reciprocal website links are most effective in attracting prospective customers.